Table of Contents
What is Facebook/Meta Pixel?
The Facebook/Meta Pixel is a code you can install on your website to track visitors as they interact with your web pages and enables you to track your Facebook and Instagram campaigns.
Additionally, it can be used to create retargeting campaigns for people who have taken a desired action or visited a specific page on your website.
You can use the Facebook/Meta Pixel code to track:
- pageviews
- items added to cart
- purchases in the shop
Create a Facebook/Meta Pixel
- Go to your Facebook Bussiness page.
- Under All tools, go to Events Manager.
- Click Connect a Data Source and select Web.
- Select Facebook Pixel and click Connect to continue.
- Then add Pixel details.
- On the pixel's detail page, you'll find the Event Manager ID listed at the top. It is a numerical value that uniquely identifies your pixel. Copy the Pixel ID.
Add the Facebook/Meta Pixel to Your Website
You now need to paste the Pixel ID to your Portfoliobox website.
- Go to Settings.
- Select General Settings.
- At the bottom, under Meta Pixel Event Manager Id, paste your Pixel ID.
- Save.
